Why Ritway

Over the past two decades, the Coca-Cola Company and Ritway have developed a relationship that embodies a mutually-beneficial strategic partnership in every facet. With Ritway now managing the Coke Catalog, we are even more interdependent and integrated into each other’s success.

- Rodney Tabert, VP Outlet Presentation Excellence, The Coca-Cola Company -

Expectations Exceeded

Ask anyone at Ritway and she or he will tell you--the key to Ritway’s consistent, year-in-year-out success is something called “exceptional customer service.” Here’s what that looks like:

Balance

“We realize that the successful fulfillment of your project relies on everything working in concert. That being the case, we approach customer service, finance, procurement and logistics with an equal measure of emphasis.”—Wade Ewers, President.

Technological Innovation

“We understand the constantly changing technology landscape can be difficult to traverse.  Our goal is to leverage the optimum technologies for delivering a custom solution and meeting our partner’s need." —Adam Sutton, Chief Technology Officer

Change Management

“Since an unforeseen issue or wrinkle can crop up on the spur of the moment, we are constantly looking for ways to improve our systems so we can continuously serve our clients beyond what they’re expecting.”—Carol Stafford, Director of Human Resources.

Attention to Detail

For a single HGTV Dream House Giveaway, Ritway processed over 50 million entries. Each piece was individually handled and, if wrongly directed, returned to sender, including one envelope containing a campaign contribution.

Follow Up

Ritway establishes compliance benchmarks with its clients and with its suppliers. “Following up is simply a way of life.”—Wade Ewers, President.