Marketing Materials

Over the past two decades, the Coca-Cola Company and Ritway have developed a relationship that embodies a mutually-beneficial strategic partnership in every facet. With Ritway now managing the Coke Catalog, we are even more interdependent and integrated into each other’s success.

- Rodney Tabert, VP Outlet Presentation Excellence, The Coca-Cola Company -

Marketing Materials

As part of our vertically-integrated fulfillment capabilities, we offer the value-added service of coordinating and producing client materials. Those aspects bring into play:

  • Materials procurement, to include marketing materials, sales collateral, premiums, prizes, kit components, and POS signage assembly elements
  • Creative coordination, to include working with clients to coordinate concept, copywriting, web design, materials design and other developmental pieces
  • Production and print management, to include working with select vendors to ensure proper quality levels are met, involving press checks, approvals and other in-process quality control measures.